Why Insight + Action
Insight + Action – where packaging innovation and sustainability meet



Insight + Action, LLC is a research and consulting firm that helps clients develop more sustainable packaging through a variety of research and consulting techniques. We are active in Consumer Insights, Sustainable Packaging Design & Policy, Supply Chain Sustainability, and Recycling Market Analysis.
Founded by Susan Cornish in 2017, Insight + Action's clients benefit from Susan's years of experience in product innovation research. This combined with her more recent focus on recycling and sustainability provides a unique skill set, as well as an extensive network of related professionals.
Insight + Action, LLC is a research and consulting firm that helps clients develop more sustainable packaging through consumer research, recyclability assessment, supply chain and customer research, and market analysis.
Founded by Susan Cornish in 2017, Insight + Action's clients benefit from Susan's years of experience in product innovation research, her more recent focus on recycling and sustainability, and her extensive network of related professionals.
Insight + Action, LLC is a research and consulting firm that helps clients develop more sustainable packaging through consumer research, recyclability assessment, design for recycling, supply chain and customer research, and market analysis.
Founded by Susan Cornish in 2017, Insight + Action's clients benefit from Susan's years of experience in product innovation research. This combined with her more recent focus on recycling and sustainability provides a unique skill set, as well as an extensive network of related professionals.
In previous roles, Susan was a Vice President at global Consumer Insight firms. Here she worked with brand owners in Marketing, contributing to product and packaging development decisions through survey research. Susan led research teams and developed new methods of reporting that cut through excess data to focus on brand strategy and next steps.
Susan has expertise in all aspects of product and packaging innovation research. This includes concept and product testing, new product launch, pricing, package design, branding, and messaging. With a strong foundation in statistics, she has hands-on experience with many multivariate statistical methods such as segmentation, choice modeling, and pricing research.
Susan has worked with clients in several sectors throughout her career including recycling, consumer packaged goods, retail, and hospitality. Clients have included brand owners such as Coca-Cola, Darden, Delhaize Group, Georgia-Pacific, Hilton, The Home Depot, Walgreens, and Waste Management.
When out of the office, Susan can be found visiting recycling centers and MRFs (Material Recovery Facilities) throughout North America, Europe, and Asia. She also makes time to pursue diving and snorkeling in exotic locations and visiting all the wine regions of North America.
Career Highlights
- PhD in Economic Development and Marketing, University of Toronto
- Assistant Professor, University of Georgia
- 20+ years leading survey research teams to support brand owners' product and packaging innovation decisions
- Author of recent articles and conference presentations on e‑commerce, recycling, and consumer perceptions of sustainability
- Developed a model for measuring flows of recycled commodities between regions
- Created a protocol for evaluating the recyclability of paper packaging
- Ongoing research on consumer attitudes and behavior about recycling and product and packaging sustainability
Associates
- Bill Moore at Moore & Associates, https://marecycle.com/
- Alisa Hamilton at Harvest Insights, https://harvest-insights.com/
- Bud Sanders at Strategic Oversight Services, https://www.researchsos.com/
- Carol Niemi at Stand Marketing, https://standmarketing.com/
- Tim Buwalda at Circular Matters, https://circular-matters.com/

Our team is your team
Susan’s background in consumer insights, marketing, and sustainability is supported by a team of equally experienced associates. This allows us to assemble the perfect combination of people and talent for every project. Whatever your challenge, we will be at your side from start to finish.