In previous roles, Susan was a Vice President at global Consumer Insights firms. Here she worked with brand owners in Marketing, contributing to product and packaging development decisions through survey research. Susan led research teams and developed new methods of reporting that cut through excess data to focus on brand strategy and next steps.

Susan has expertise in all aspects of product and packaging innovation research. This includes concept and product testing, new product launch, pricing, package design, branding, and messaging. With a strong foundation in statistics, she has hands-on experience with many multivariate statistical methods such as segmentation, choice modeling, and pricing research.

Susan has worked with clients in several sectors throughout her career including recycling, consumer packaged goods, retail, and hospitality. Clients have included brand owners such as Coca-Cola, Darden, Delhaize Group, Georgia-Pacific, Hilton, The Home Depot, Walgreens, and Waste Management.

When out of the office, Susan can be found visiting recycling centers and MRFs (Material Recovery Facilities) throughout North America, Europe, and Asia. She also makes time to pursue diving and snorkeling in exotic locations and visiting all the wine regions of North America.