Your packaging needs to be more sustainable. Now what?
Your packaging needs to be more sustainable. Now what?
If you manage a consumer product, sooner or later you may be tasked with developing more sustainable packaging for your brand. To be successful, your new package must meet a variety of criteria for which there are no hard and fast rules.
How does your current packaging or new package innovation stack up:
- Is it recyclable, does it have recycled content, could it be reusable?
- How will improved sustainability enhance your brand image?
- Which new package prototype will resonate most with consumers?
- How sustainable is my supply chain?
At Insight + Action, LLC, we’re here to help answer your packaging and sustainability questions so that you can make the best choices for your brand.
If you manage a consumer product, sooner or later you may be tasked with developing more sustainable packaging for your brand. To be successful, your new packaging must meet a variety of criteria for which there are no hard and fast rules.
How does your current packaging or new package innovation stack up?
- Is it recyclable, does it have recycled content, could it be reusable?
- How will improved sustainability enhance your brand image?
- Which new package prototype will resonate most with consumers?
- How sustainable is my supply chain?
At Insight + Action, LLC we’re here to help answer your packaging and sustainability questions so that you can make the best choices for your brand.
What makes a package sustainable?
If you want more than a plain brown box, even if you start with easily recycled materials, improved sustainability is not guaranteed. Sustainability is about more than recyclability.
Why is sustainable packaging so challenging?
Sustainability encompasses the entire life cycle of a package from its development to its disposal. Failure at any point along the way, including consumer acceptance, can send you back to the drawing board.
Who can package it all up for you?
Susan Cornish, founder of Insight + Action, LLC, has experience that touches many points in the innovation process, from consumer insights on product and packaging development through recycling and sustainability. Behind her is a larger team of experts in related fields. Whatever your product or industry, we have the knowledge to ask the relevant questions, develop new insights, and identify strategies and solutions.
