Client Success Stories

Consumer Perceptions of Sustainability in Bath Tissue

Insight + Action, LLC conducted consumer surveys in the US with bath tissue buyers in January 2020 and January 2022. The study shows that a small but growing segment consider sustainable product features such as “not packaged in plastic” when purchasing the category. This group are much more active in a number of environmentally-friendly activities such as “recycling” and “taking transit or bicycling”. The biggest change over the 2 year period, however, is a significant increase in agreement with a list of 11 ‘sustainable’ attitudes among all consumers.

Maximizing Curbside Recycling of Corrugated

With the recent growth of e-commerce, consumers are receiving many more corrugated boxes at home. Insight + Action, LLC conducted survey research with US households that recycle at curbside to understand which aspects of corrugated box recycling are most frustrating and what programs can do to maximize corrugated recycling. Results showed that current practices are fairly effective among those who participate. The greatest gains will come from higher levels of household participation in recycling.

Can That Paper Package Be Recycled? What End-Users Say

A sustainable packaging non-profit wanted to understand the potential for recycling a number of low incidence types of paper packaging. Insight + Action, LLC interviewed US paper mills and recovered paper brokers to understand their perspectives on using these materials. Results show potential is good for molded fiber, pizza boxes, frozen food boxes, and paper cups, which are accepted and recycled with current systems. Other package types will require additional investment in testing, stakeholder collaboration, and communications.
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