What Insight + Action Can Do For Your Brand
Insight + Action helps clients develop more sustainable packaging by learning from your consumer markets, your suppliers, and your customers’ end markets. We advise on sustainable product and package design, measure the success of new products, new packaging, and sustainability initiatives, and can keep you up to date on changes in the regulatory landscape as it affects packaging.
Consumer Insights
Benefit from over 20 years of experience in Consumer Insights, with an emphasis on Product & Package Development.
- Quantitative consumer surveys for new product and packaging development
- Consumer attitudes and behavior re sustainability, recycling, switching to sustainable packaging
- Focus group moderating; in-depth interviews
1. Product & Package Development Research
- Concept testing, product & package testing
- Product optimization (features/bundling)
- Name testing, pricing analysis
- Forecasting, modeling, simulation
- Ideation, market structure, segmentation, positioning
- Awareness, usage & attitudes
- Advertising/message testing
- Brand image/brand equity tracking
Supplier & End Market Insights
Years of experience gathering insights from senior executives at other businesses about issues that affect your business.
- Verifying supply chain claims
- Interviews and surveys with suppliers and customers
- Facilitating stakeholder engagement sessions
Many methods can be used to conduct qualitative research that will generate richly detailed information on your population of interest.
- Interviews – One-on-one conversations that go deep into the topic at hand.
- Case studies – Collections of client stories from in-depth interviews.
- Expert opinions – High-quality information from well-informed sources.
- Focus groups – In-person or online conversation with small groups of people to listen to their views on a product or service.
- Observational research – Observing people during the course of their habitual routines to understand how they interact with a product or topic.
Sustainable Packaging
Well-versed in all aspects of sustainability as it relates to packaging.
- Tracking sustainability initiatives
- Packaging design guides and audits for recyclability
- Developing metrics for reusable packaging strategies
- Understanding the implications of EPR (Extended Producer Responsibility) for packaging
- Tracking Sustainability Initiatives: Measuring supplier/ consumer/ end-market awareness, interest, and participation in an organization’s sustainability initiatives and programs.
- Design Guides: Based on extensive survey research and a review of other design guides, develop Design Guides to provide insight on how to design paper packaging for maximum recyclability.
- Packaging Recyclability Audit: Determine the relative recyclability of a number of different package alternatives using a scoring approach, or a series of questions with set scores for each answer option.
- Consumer Response: Custom research on consumer attitudes and behavior relating to sustainability and sustainable packaging.
- Implications of EPR: Analysis of EPR (Extended Producer Responsibility) for paper and packaging in the US: active states, how it works, timeline, and implications and opportunities for specific clients.
Research On Recycling
Thorough knowledge of all stakeholders in the recycling sector.
- Strategies for recycling market development
- Improving circularity by developing pathways to recycle packaging in specific locations
- Modeling flows of recycled materials across regions
- Market sizing and forecasting
Surveys & Interviews with Stakeholders
- Surveys of US consumers who recycle at curbside to understand attitudes and behavior, and determine what changes would improve the capture rate.
- Surveys with processors of curbside recycling material in order to estimate the ease or difficulty of recycling different types of paper packaging.
- Interviews with end-market buyers to estimate the relative difficulty of getting packaging such as frozen dinner boxes, ice cream tubs, and foodservice packaging into curbside recycling programs in the US.
- Interviews with mills regarding use of recycled paper cups; desk research on cup recycling programs in North America; primary author of a white paper on “The State of Paper Cup Recycling”.
- History of recycling in the US; structure of the sector in specific states and regions; expected impacts of new US packaging legislation.
- Sizing the market for recycled paper grades and forecasting future supplies and flows by region.
Thought Leadership
- Briefings on packaging sustainability trends
- White papers and published articles
- Conference presentations
- Education on recycling and sustainability
